Posts Tagged ‘trollbeads’

The New Trollbeads Winter Collection Charms And Beads

Saturday, November 12th, 2011

Trollbeads just announced their new winter collection which is very much inspired by the upcoming holidays.

The collection consists of:

  • 6 new beads – a mistletoe (which comes in gold and silver), a gold bead with interlinked hearts, a silver teddy bear, a blue glass bead with cubic Zirconias, and a tiger eye glass bead
  • 1 new clasp – sterling silver with a small 18k gold heart

and

  • Two limited edition glass bead sets, one blue, gold and white and one in red, gold and green.

The company also recently released two new additions to their Universal Uniques line – one black and one white glass bead, each set with 13 cubic Zirconias.

There is currently a contest going on, where you can win beads from the winter collection by sending postcards (real ones, not virtual). It does involve quite a bit of work: to enter, you need to register for the contest at Trollbeads Universe, you will then get a special ID number (and a lottery ticket) and the addresses of 5 other Trollbeads fans. Then, you have to go to a Trollbeads store and pick up their official Christmas cards, write a greeting and your ID on them, and send them out to the 5 people whose addresses you received when you registered. So others will be sending you cards as well, and every time you receive one, you need to log onto Trollbeads Universe and record the ID number of the person who sent you the card. This will get you additional lottery tickets. A nice idea since getting cards and letters in the mail is getting increasingly rare.

All photos: Trollbeads Universe

For more, also see the Trollbeads News and the Even More Trollbeads… News posts.

Trollbeads News

Tuesday, September 13th, 2011

I don’t know if it’s just the part of the US where I live, but it always seems to me that Trollbeads keep a much lower profile than the other European-style bracelet brands – no flashy billboards or prime time commercials, and way fewer glossy magazine ads. That might change soon though with the recent appointment of Michael Belleveau as the new CEO of Trollbeads USA. He recently said in an interview that he plans to step up the marketing efforts, perhaps introduce Trollbeads to some of the higher-end department stores, and do co-branding with certain fashion labels.

It will be exciting to see where this goes, but in the meantime, there are several new additions to talk about:

Trollbeads recently announced their new fall collection of charms, all in appropriately somberautumn colors. There are 14 new glass beads, 7 silver, 1 gold, 1 tiger eye, and two mixed metal (and one new mixed metal clasp). One of the new silver additions is the “People’s Bead” winner this year, the “Rolling Waves”. It was designed by Denise Tong, inspired by the tsunami that hit Japan this past spring. But rather than a reminder of a disaster, it is intended to remind us to respect nature. And there also is a new upcoming release: a coin bead with the Troll beads logo on one side and an earth and heart design on the other.

Earlier this summer, a brand new line of charms were introduced: the Universal Uniques – a collection of over 100 glass beads. The new beads have a larger core, allowing them to fit not only on Trollbeads bracelets (as is the case with most of the other beads), but other brand’s snake chains as well, like Chamilia, Lovelinks, and Pandora bracelets. Devoted Trollbeads fans have had mixed reactions to this, some saying that the Trollbeads bracelet was the original and they should not modify their products to fit others; others think it’s a smart move and one that will allow for greater variety to the end user. I think both sides have good points, but ultimately, I have to agree with the pro-side. I think it’s great that those who want to stick with their “other brand” bracelet now have even more choices.

Universal Uniques

Come October, there will be two new ring sets with beads available. The “Strength, Courage and Wisdom ” sets come with either a rose ribbon or pink prism bead, and a portion of the proceeds go to the Breast Cancer Research Foundation. The pink prism bead is an original design by Lise Aagaard, retired in 2007, but back now for a short time.

And, coming up later this month (September 23-24), the second annual TrollbeadsFest is being held in New Bedford, MA. Highlights include an entire table of retired Trollbeads, the opportunity to see a glass bead being made, and visits from Danish jewelry designers Kim Buck and Eske Storm as well as last year’s People’s Bead winner Kristi Denning.

For more and the company history, check out my earlier Troll beads post. Also see the Even More Trollbeads…. News and The New Trollbeads Winter Collection posts.