The Charm It Bracelet


Charm It charms first saw the light of day in 2000. The jewelry line is a part of High IntenCity, a family owned company founded by Renee Levy in 1993. Entrepreneurial from a very young age, Renee started designing hair accessories and jewelry already when she was in elementary school and started her first company when she was a high school freshman.

Today, she is the president of High IntenCity, and Charm It has celebrated its 10th anniversary. The jewelry is geared towards young girls, tweens and teens, and the charms are colorful, adorable, and very “girly”. They are all clip-on, so even the youngest wearers are able to easily change charms and move them around as they please.

There are several different collections of charms: The Signature line, which includes a huge variety, from a wedge of cheese to a little pink VW bug with a peace sign; the Disney charms, which obviously consists of Disney characters; the Hello Kitty which features Kitty in a variety of sizes and settings (Beauty Queen, Birthday Cake, Rainbow Kitty, etc.); and the Contest Charms.

What are the Contest Charms? For their 10th anniversary, the company held a contest where girls entered by submitting designs (drawn on paper) that they would like to see made into charms. 36 winners were chosen, and as you can imagine, the collection consists of everything under the sun. Some of my favorites include the “I’m A Taco” (where 10% of the proceeds go to the World Wildlife Fund), the “Be Green Tree” (10% goes to Kids for Saving Earth) and the Cow (also supporting WWF).

All the charms are made from base metal, enamel and resin, and are very affordable – they retail for $5.00 – $6.00.

There are 14 bracelet designs to choose from (ranging in price from $7.00 – $16.00), all made from base metal, some with acrylic and enamel as well. They range from plain chain links to rainbow colored smiley faces, safety pins, frosted cupcakes, and my favorite, the pink flower bracelet. They also have 2 necklaces – one metal colored and one rainbow colored chain, which you can also hang charms from.

And since they’re all clip-on, the charms can go on anything – keychains, bags, zippers, etc. A cute idea is to add one or two to a ribbon around a gift, which both makes it two (three) gifts in one, and really unique gift packaging.

All photos: Charm It


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One Response to The Charm It Bracelet

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