I don’t know what it is about the Danes, but for such a small country, they have an extraordinary number of talented, groundbreaking designers in every possible discipline – art, architecture, furniture, clothing, jewelry, you name it. Even their (super cool) Queen Margrethe II is an artist – a painter, illustrator and set designer.
Some of my favorite mid-century modern furniture designers were Danish (Verner Panton, Arne Jacobsen, Bruno Mathsson), some of my current favorite clothing brands are Danish (Noa Noa, Bon’a Parte, Cream), and then there is of course the jewelry: Trollbeads, Pandora, Lovelinks, Georg Jensen, Skagen and Pilgrim are all Danish brands.
But today, the topic is Ole Lynggaard Copenhagen, a jewelry company that was started by its namesake in 1963. After studying and working all over the globe, Ole, a goldsmith, returned to his native Denmark, bought a small workshop and started building the brand. His jewelry was very well received and slowly but surely, the company grew.
1979 was a big year for Ole Lynggaard: he revealed a completely new type of clasp for his jewelry. It was a truly groundbreaking design – not only was it functional, and so pretty that it became an important part of the jewelry rather than just a utilitarian item, but more important was the fact that the clasp could be moved from one piece of jewelry to another, which made it possible for the wearer to create their own look. It was an instant hit, and today, all their jewelry carries (a variation of) this lock.
Interesting how the easy customization concept keeps surfacing again and again in Danish jewelry – just think of Trollbeads, Pandora, Lovelinks, and Georg Jensen’s Fusion collection. Makes sense I suppose, since according to Professor Geert Hofstede’s cultural dimensions, Denmark is an individualistic society (he gives them a score of 74, which places them in the top 10 among individualist countries along with the rest of Scandinavia, the US, UK and the Netherlands). Anyway, I digress.
Ole’s daughter Charlotte inherited her Father’s design talent and at an early age decided to become a fashion designer and worked in PR and fashion in Paris for a few years. Trained as a goldsmith, she eventually discovered however, that her true passion was designing jewelry, and, like her Dad, went on to work with jewelry around the world for several years. In 1992, she returned to Denmark to join her Father’s company. Today, Charlotte (who is regarded as a trend setting style icon in Denmark) is the head designer, and Ole Lynggaard Copenhagen is still a family business – her husband, Michel Norman, is the head of sales, her brother Søren is the managing director, her sister-in-law Hanna also works for the company, and Ole himself is still very much actively designing and crafting jewelry. Their headquarters are located in a cozy old house just north of Copenhagen, where the entire staff of 75 (30 are goldsmiths) is housed.
In 2008, Ole Lynggaard was appointed a purveyor to the Danish court, and the company was invited to participate in a tiara exhibit at Amalienborg museum. Their contribution was a design by Charlotte: a breathtaking tiara in rose and white gold and oxidized silver set with diamonds and moonstones (it has since been worn by Princess Mary, who has been spotted wearing many other Lynggaard jewelry pieces as well).
Charms have been part of their collections for many years now and there are also many small pendants that can be used as charms. And the collections for Spring 2012 will add even more charms to their lineup with the release of the “all charms” collection My Little World. The new Dew Drops collection is all pendants and charms; the Katrine collection includes one “sweet spot”; and the Lotus collection has several of the smaller pendants.
So, what are the different charm collections? Well, the ones that have been around for a while are:
The Sweet Drops collection, designed by Charlotte, consists of thick leather bracelets and 93 interchangeable charms, made from 18k yellow, rose and white gold, silver and gemstones. The many different stones come in both faceted and smooth versions, and some are set with a single diamond. The solid precious metal charms come in “plain”, set with 10 or 66 diamonds (white or black), filigree cut with 6 diamonds, and there is an adorable little birdcage charm in gold with a tiny gold bird inside. The collection also includes a few red coral charms, and in line with the whole “flexible jewelry” concept, all the charms can be added to their silk and chain necklaces and link bracelets as well.
Sweet Spots, designed by Charlotte and made from 18k gold, sterling silver and gemstones, are flat rounds (the collection also includes four hearts) designed to be clipped onto the Sweet Drops leather bracelets.
The Spot On collection is essentially Sweet Spots for men. Also designed by Charlotte, it consists of the same type of “disks” that clip onto chunky leather bracelets. The charms are again made from 18k gold, sterling silver and gemstones, but in simpler designs and darker, more “manly” colors (blue and green), and one design also features a dragon.
The My Friend collection was designed by Charlotte and consists of 18k gold and sterling silver charms and pendants in the shape of a penguin and a fish. The jewelry was designed to support Børnefonden (ChildFund Denmark) and a portion of the sales are donated to them.
This very pretty and feminine collection was inspired by a flea market find (a vintage piece of lace) in Paris and consists of rings, (amazing) clasps, earrings, bracelets, pendants and charms in 18k gold and diamonds.
The Spring 2012 Collections
The new charm collections are:
My Little World
The most traditional of their charm bracelets to date, this new collection (designed by Charlotte to represent certain “moments in time” of the company’s history) consists of a chain bracelet and 36 charms in 18k gold, sterling silver, coral and gemstones. And one thing I really like is that when you buy one of these charms, it comes attached to a black string bracelet, so if you prefer that look, there is no need for the added cost of a chain bracelet.
This collection was also designed by Charlotte and is similar to the Sweet Drops. It consists of pendants and charms in 18k gold, sterling silver and gemstones. The design is a little bit different though, and the settings are more ornate and many of the stones are opaque.
The Katrine collection, designed by Ole, consists of earrings, brooches rings, clasps and one sweet spot, all in the shape of butterflies in 18k gold set with lots of tiny diamonds (some have over 150!).
The Lotus is the “flagship” collection in the Spring 2012 release. It was designed by Charlotte, and she has described it as “gypsy style” and “bohemian with a splash of luxury”. The rings, earrings and pendants (large and small) are made from 18k gold, sterling silver and gemstones. It really is a fantastic collection and both the settings and the colors of the gemstones, which almost seem to be glowing, are stunning.
Danish supermodel Helena Christensen is the most recent face of the brand (a position previously held by actress Connie Nielsen and singer Lene Nystrøm), and the new, gorgeous catalog was shot by Marc Høm. Helena’s eyes almost match the gemstones in some of the pictures – amazing.
Ole Lynggaard is a luxury brand, and these designs are not inexpensive – charms range from around $270 (My Friend penguin in sterling silver) to $10,000 (18k gold Sweet Drop with 66 diamonds), Sweet spots are $1,400 to $3,500, and the Lotus drops retail for around $980 to $5,400 (prices are based on current exchange rates and include local taxes). BUT, when you take into account that everything is handmade on site and they only use top notch gemstones, 18k gold, sterling silver and high quality leather, it definitely feels like money well spent. And a good investment – this is jewelry made to last a lifetime (and longer).
Where To Buy
Unfortunately, there are currently no retailers here in the US, and they don’t have an online store. But there are stores all over Europe, as well as in Australia, New Zealand and Japan. And they are constantly expanding, so there is hope. Søren Lynggaard has been quoted as saying “We want to develop the company, but when we do it, we do not want to make compromises, so we´re taking it at our own pace. You don´t want to break your neck by moving too fast. We want a healthy company that we can be proud of!”
In the meantime, I’m going to take my chance to visit one of their stores the next time I’m in Europe. In a way, it’s kind of nice that there still are things you can’t get everywhere in the world.
All photos: Ole Lynggaard Copenhagen
All content: © Charms Guide